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模拟复兴中的消费者劳动与能动性

Consumer Work and Agency in the Analog Revival

Journal of Consumer Research · 2024
被引 12
人大 AFT50UTD24ABS 4*

中文导读

通过民族志研究黑胶唱片、胶片摄影和模拟合成器这三种复兴的模拟技术,揭示了消费者为何选择困难的模拟技术,以及消费者劳动如何通过四个阶段(新手、学徒、工匠、设计)带来不同的能动性体验。

Abstract

Abstract Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the act of consumer work enables consumers to experience shifting dimensions of agency. We utilize the theoretical lens of serious leisure to introduce a four-stage work process (novice, apprentice, craft, and design) in which the experience of agency is dependent on the shifting relations between user, object, and context. The four stages are cumulative and conjunctive, representing the development of skills toward mastery while also being connected via three transition mechanisms (contextualization, schematization, and hypothesization) that address agency–alienation tensions. The transition through these mechanisms is necessary to sustain emotional engagement in consumer work. Our contribution lies in demonstrating the myriad of ways in which consumer work as serious leisure generates different experiences of agency and alienation and the ways in which consumers can sustain engagement in their work.

消费者研究市场营销社会学心理学