Can we price beauty? Aesthetics and digital art markets
利用CryptoPunks NFT数据，用四种美学指标量化视觉吸引力，通过特征价格模型发现美学特征（如色彩丰富度、纹理复杂度）显著影响数字艺术品的市场价格。
What is the relation between the aesthetic value of art and its market price? We address this question in the context of digital art markets by employing data from the popular CryptoPunks NFT art collection. We quantify the visual attractiveness of NFTs using four aesthetic measures that are associated with emotional effects in the cultural economics literature. Using a hedonic pricing model, we identify aesthetics as a driver of prices in digital art markets. Our results indicate that investors prefer NFTs with higher levels of colorfulness and texture complexity and lower levels of saturation and brightness.