当买家竞争时反竞争捆绑

Anticompetitive Bundling When Buyers Compete

American Economic Journal: Microeconomics · 2024
被引 6
人大 AABS 3

中文导读

研究上游企业向竞争性下游企业许可技术时,捆绑销售如何因下游竞争而变得有利可图,即使捆绑的是低效技术。

Abstract

We study the profitability of bundling by an upstream firm that licenses technologies to downstream competitors and that faces competition for one of its technologies. In an otherwise standard “ Chicago-style” model, the existence of downstream competition can make inefficient bundling profitable. Forcing downstream firms to use an inefficient technology reassures each one that it will face weak competition. This allows the upstream firm to extract more profit through its monopolized technology. A similar logic can make it profitable to degrade interoperability with rival technologies, even without foreclosing competition. Bundling is most profitable when downstream competition is intense and technologies complementary.

捆绑策略下游竞争技术许可反竞争效应