Can social media combat gender inequalities in academia? Measuring the prevalence of the Matilda effect in communication
研究了传播学领域男女学者在学术影响力和社交媒体传播上的差异，发现存在偏向男性的玛蒂尔达效应，且社交媒体使用带来的收益不均。
Abstract This study sought to investigate whether scholarly impact and academic influence differ between men and women in the field of communication and the extent to which the gender gap has persisted on social media platforms, an arena increasingly used for research dissemination. Data were collected from 10,736 articles, published in prominent communication journals between 2012 and 2022, using a combination of three sources: OpenAlex, Altmetric, and Twitter. The gender of 6,827 first authors was identified using ChatGPT, with an accuracy of 0.94. The findings confirmed the presence of the Matilda effect, indicating a bias toward male scholars in terms of research performance, academic mobility, and online popularity. Furthermore, the study revealed uneven gains between male and female scholars in their use of social media for research dissemination. These results have implications for how science communities can effectively promote research on social media.