在“掉球”后与B2B买家沟通：利用数字和非数字沟通形式从销售人员过失中恢复
Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions
International Journal of Research in Marketing · 2024
被引 10
ABS 4
- Stephanie M. Mangus 通讯
- Huanhuan Shi
- Judith Anne Garretson Folse
- Eli Jones
- Shrihari Sridhar
B2B营销销售管理客户关系恢复沟通策略