激进产品可持续导向创新(SOI)与三重底线(3BL)绩效:来自马来西亚和新加坡B2B企业的发现
Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms
Industrial Marketing Management · 2024
被引 6
ABS 3
- Wasim Ahmad 通讯
- Saadat Saeed
- Kamila Janovská
- Le Tien Dat
- Ioannis Rizomyliotis
- Sohel Ahmed
可持续创新三重底线绩效B2B营销新产品开发企业可持续发展