Green horizons: Unleashing green innovation through green business strategies and competencies
研究了中国制造企业如何通过绿色商业战略和能力提升绿色创新，进而影响企业绩效，基于459家企业的调查数据，发现价值共创和吸收能力是关键驱动因素。
Abstract China's manufacturing industry environmental regulations portray a strategic change towards sustainable development. The study examines how green business strategies and competencies enhance green innovation for manufacturing firm performance. The study approach included surveying senior managers from Chinese manufacturing firms. The hypotheses were tested running partial least squares structural equation modeling using 459 firms. The results reveal the complex relationships between these factors, showing how value co‐creation and absorptive ability generate innovation and business performance through green strategies and capabilities. Furthermore, green value co‐creation enhances a firm's green innovation and helps to achieve firm performance. This study contributes to the corpus of knowledge on sustainable manufacturing techniques and helps firms succeed in an environmentally conscious society.