A valorization framework to strategically manage data for creating competitive value
基于保险科技领域的系统文献综述，提出数据价值化框架和四种数据竞争优势（风险评估、运营优化、客户参与、开放性），帮助管理者利用数据创造竞争价值。
Today's big challenge is to use data for informed decisions making. Despite the multitude of data definitions, managers should manage this digital resource strategically to create a competitive value. Previous studies accounted for data technically, either as technology, analytical process, or information system advancement, opening new avenues for management studies on data valorization in multiple industries. Among industries, Insurtech merge the leadership of information and the adoption of data-driven technologies that enable the creation of value. Based on a systematic literature review in the insurtech context, the research identified the pivotal role of data as a strategic business asset and emphasizes the need for data orchestration in insurtech companies to attain a competitive edge. The findings produced a theoretical data valorization framework and four data competitive advantages (enhanced risk assessment, optimize operations, customer engagement, and openness) to position in the market. Managers are enhanced to decide the practices for a competitive value. Policymakers could drive strategies for fostering corporates' data journey toward innovation and competition. The novelty of the study is the comprehensive view that enables valorizing data.