Onto the light side of sharing: Using the force of blockchain
探讨区块链技术如何解决共享经济中的剥削、数据滥用、金融法律风险及可及性有限等问题，并通过手段-目的链分析揭示消费者对区块链共享的动机与恐惧，为克服共享实践的阴暗面提供研究路径。
While the sharing economy has promised to solve a range of problems associated with traditional consumption, the reality is more akin to its inability or even exacerbation of economic and societal issues. We propose that blockchain technology could address these issues. To this end, we explain its potential by elaborating on how blockchain-based sharing services can help solve exploitation, data abuse, financial and legal risks, and the limited accessibility of current sharing practices. Moreover, we conduct a means–end chain analysis to provide a customer’s perspective on the motivations and fears related to blockchain-based sharing solutions. We find four motives (trust, self-determination, quality of life, and security) and two fears (mistrust and economic interest) related to blockchain-based sharing. By juxtaposing the potential benefits of blockchain-based shared services with customer insights, we provide an outline of research avenues for promoting blockchain-based sharing to overcome the current dark side of sharing practices.