Coupling Artificial Intelligence Capability and Strategic Agility for Enhanced Product and Service Creativity
基于资源基础观，通过对600家中国企业的调查，发现将人工智能能力与战略敏捷性结合能直接提升创造力，并中介双元性、客户导向和竞争者导向对创造力与绩效的影响，尤其在政府支持高时效果更显著。
Abstract Creativity is key for organizations’ ability to remain relevant in today's disruptive world. In this paper, we identify new ways in which organizations can use artificial intelligence (AI) more effectively for creativity. Drawing on the resource‐based view as a background mechanism, we developed and empirically tested a new integrative model. We collected the research data via a large survey of managers distributed to 600 organizations in China. Our findings show that coupling AI capability with strategic agility can directly support creativity. It also mediates the effects of ambidexterity, customer orientation and competitor orientation on organizations’ creativity and performance when developing new products and services. In addition, our findings show that coupling AI capability and strategic agility can significantly improve firms’ new product creativity and new service development performance when there is a high level of government institutional support. Our findings provide theoretical and practical implications for academics and practitioners interested in managing AI for organizational creativity.