Study on the quality evaluation of mobile social media health information and the relationship with health information dissemination
通过专家和用户调查构建移动社交媒体健康信息质量评价体系，并对498个健康类微信公众号进行实证研究，发现信息质量与传播指数正相关，但内容价值与传播指数无关。
Mobile social media has become one of the most convenient, widespread ways for users to obtain health information. We construct a mobile social media health information quality evaluation system by conducting a questionnaire survey among 20 experts and 684 users. Then, 498 health WeChat official accounts were selected for empirical research. Results show that health information quality on WeChat official accounts is not high, which is positively correlated with the WeChat communication index, but the content value of health information is not correlated with the WeChat communication index. Our research has reference value for health information governance in mobile social media.