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具有“展厅现象”和“网络展厅现象”的在线零售商的竞争定价与广告策略

Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”

European Journal of Operational Research · 2024
被引 18
ABS 4
电子商务定价策略广告策略消费者行为零售竞争