具有“展厅现象”和“网络展厅现象”的在线零售商的竞争定价与广告策略
Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”
European Journal of Operational Research · 2024
被引 18
ABS 4
- Xiang He
- Michael Z.F. Li
- Li Li 通讯
- Jing Li
- Jiao Hu
电子商务定价策略广告策略消费者行为零售竞争