营销能力、市场双元性与产品创新成果：由内而外与由外而内的阴阳之道
Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
Industrial Marketing Management · 2024
被引 18
ABS 3
- Shabahat Ali
- Hongyun Tian 通讯
- Weiwei Wu
- Sadaqat Ali
- Tafazal Kumail
- Naveed Saif
营销能力双元性产品创新新兴市场知识管理