快乐中的简洁与愤怒中的细节:认知与情感评论倾向对评论有用性的交织影响

Simplicity in joy and detail in anger: Intertwining effect of cognitive and affective review disposition on review helpfulness

Decision Support Systems · 2024
被引 9
ABS 3
消费者行为在线评论情感分析认知心理学市场营销