众包挖掘作为创新寻求者的战略资源

Crowd mining as a strategic resource for innovation seekers

TECHNOVATION · 2024
被引 5
人大 AABS 3

中文导读

提出一种结合主题建模和文本分析的方法,帮助众包活动组织者从参与者提交的创意中筛选出最佳方案,并在2021年意大利众包竞赛数据上验证了其有效性。

Abstract

This article explores how to help people who organize crowdsourcing events (called “seekers”) choose the best ideas from those submitted by participants (called “solvers'). To this end, we created a method using techniques like topic modeling and text analysis to sort and group ideas. Then, we tested this method on data from crowdsourcing contests in Italy in 2021. In particular, considering the literature on intermediaries, we focus on intermediation in crowdsourcing to improve the decision-making processes in those initiatives where searching activities are intermediated by digital platforms, besides other human intermediaries. This method makes it easier for seekers to handle multiple ideas, and it also helps them find better-quality ideas. Moreover, from a theoretical point of view, our method could lead to better results in crowdsourcing challenges because it groups ideas based on their content without being influenced by the organizers' pre-existing knowledge or biases. This means that seekers might discover new and unexpected topics or solutions they hadn't thought of before. From a practical standpoint, for managers organizing crowdsourcing events, this method is valuable because it not only saves time and effort but also potentially uncovers innovative and diverse ideas. Additionally, the method includes a feature that shows how much participants interact and share knowledge, thus implementing the concept of “transactivity”, which, to the best of our knowledge, hasn't been used in crowdsourcing studies before. This can help crowdsourcing organizers better understand which contests are more effective at encouraging collaboration and knowledge sharing among participants.

众包创新管理知识管理文本分析