Integrating tourists’ walk and talk: a methodological approach for tracking and analysing tourists’ real behaviours for more sustainable destinations
本研究提出一种新方法，利用大数据追踪游客真实行为，分析可持续行为模式，帮助缓解过度拥挤、分散客流并优化经济多样化，对旅游管理者决策有实用价值。
This study provides a methodological contribution in the analysis of tourists’ sustainable behaviour. Traditional methods encounter challenges in addressing the attitude-behaviour gap, prompting the need for new approaches. Using diverse big data sources, the paper introduces a novel methodology for analysing real behaviour patterns, extending Social Network Analysis techniques. The aim is to identify sustainable behaviours that ease overcrowding, distribute visitor flows, and optimize economic diversification. The methodology is valuable for local authorities in monitoring tourist behaviours, aiding in informed decision-making for a more sustainable approach to tourism.