消费者预期后悔对二手市场存在下品牌所有者区块链采纳的影响
Impact of consumers’ anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market
International Journal of Production Economics · 2024
被引 18
ABS 3
- Zhimin Guan
- Tianyang Yu 通讯
- Jingyang Dong
- Jun Zhang
消费者行为区块链应用供应链管理市场营销博弈论