Bridging and Bonding: Exploring the Influence of Community-Level Networks on Product Innovation in Video Game Communities
研究了在线社区中社区层面的网络（内部和跨社区）如何共同影响社区的产品创新绩效，基于电子游戏社区数据，对管理社区网络以促进创新有实践启示。
With the rapid development of digital economy, firms are increasingly tap into online communities to search for complementary innovation from users. From a network perspective, networks in online communities differ from networks in traditional organization in many aspects. A stream of literature has investigated how the networks at individual level and team level influence innovative outcomes in online communities. We enrich this body of literature by exploring how networks at community level affect community's innovation performance. Using data collected from video game communities, we show that intra- and inter-community networks can jointly impact innovation performance at community level. Our study not only contributes to the social networks research and innovation research in online communities, but also offers important practical implications in terms of how online communities should manage the networks within and between communities to promote innovation.