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算法透明度的非预期效应:仅仅知道可以获得解释就能助长对算法工作原理的错觉性理解

Unintended effects of algorithmic transparency: The mere prospect of an explanation can foster the illusion of understanding how an algorithm works

Journal of Consumer Psychology · 2024
被引 24 · 同刊同年前 10%
FT50ABS 4*

中文导读

研究发现,仅仅知道可以获取算法如何工作的解释,即使不实际阅读,也会让人产生错觉性理解,进而过度依赖算法推荐。

Abstract

Abstract This research shows that merely believing that one can access an explanation of how an algorithm works can foster an illusory sense of understanding the algorithm, even when people do not actually access and read the explanation. This effect occurs because the belief that one can access an explanation provides a feeling of empowerment that fosters an illusory sense of understanding. In turn, this illusory sense of understanding can yield unfounded reliance on algorithmic determinations. We further show that this effect is moderated by the target of an explanation and by the perceived utility of an explanation in enabling consumers to use an algorithm more effectively. From a theoretical standpoint, we offer a novel psychological account of illusory understanding based on empowerment. From a practical standpoint, we point to an unintended effect of algorithmic transparency: merely knowing that one can access an explanation for how an algorithm works may lull consumers into a false sense of understanding that yields unfounded reliance on algorithmic recommendations.

算法透明度消费者行为认知心理学决策科学