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前沿:盗版敌人还是创意朋友?用户生成的浓缩片段对流媒体服务需求的影响

Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services

Marketing Science · 2024
被引 19
人大 AFT50UTD24ABS 4*

中文导读

研究发现,从TikTok主动删除浓缩片段会使对应完整原创内容的观看需求下降3%,表明这些片段对电视行业有正面影响。

Abstract

The proactive removal of condensed clips from TikTok decreased demand for corresponding full-length originals by 3%, revealing their positive impact to TV industry.

流媒体用户生成内容短视频电视产业需求分析