消费者需求-资源投入模型：来自交叉验证预测能力测试程序的理论与管理贡献

A consumer demands-resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure

• Fanny Capeau 通讯
• Pierre Valette‐Florence
• Véronique Cova · 艾克斯-马赛大学