Satisfaction-induced travel: Do satisfying trips trigger more shared micro-mobility use?
基于2022年三个欧洲城市的共享微出行问卷调查数据，研究发现出行满意度既能作为拉力因素促进现有用户继续使用共享微出行，也能作为推力因素促使非用户尝试共享单车/电动车作为替代交通方式。
Most studies on travel satisfaction assumed it as an outcome of travel choices. However, travel choices may also be affected by people’s satisfaction with travel. Ignoring this potential reverse effect will lead to an biased understanding on the link between travel behavior and subjective wellbeing. This research examined the influence of travel satisfaction on travel behavior, using questionnaire survey data on shared micro-mobility services in three European cities in 2022. The research findings suggest that travel satisfaction can serve as both pull factors and push factors of travel mode choice. A high satisfaction with shared micro-mobility trips encourages people’s future use of these services. A relatively low satisfaction with daily travel also prompts the non-users to try shared bikes/e-bikes as alternative transport modes. Our research provides direct evidence on the feedback effect of travel satisfaction on travel behavior.