Practical Relevance in Consumer Research
讨论了《消费者研究杂志》发表文章的相关性问题，指出文章趋向学术兴趣，未能解决消费者、企业和政策制定者面临的实际问题，且研究范围狭窄、缺乏现实意义。
There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual problems faced by consumers, firms, and public policy makers (Inman et. al. 2018). Also, there has been concern that much of what appears in JCR is narrow in scope, both in terms of theory and the empirical methods employed. Further, the dependent variables investigated are often lacking in real-world significance.<br>