基于访问的服务中粗心使用产品:反弹效应及其应对方法

Careless product use in access-based services: A rebound effect and how to address it

JOURNAL OF BUSINESS RESEARCH · 2024
被引 28
人大 A-ABS 3

中文导读

研究发现用户对租用洗衣机的爱护程度显著低于自有,并提出了10项策略和23种设计方案来促进产品爱护,对共享经济服务提供商有直接指导意义。

Abstract

The sharing economy promises to alleviate environmental pressures by optimizing the distribution and use of resources, for example, shifting from ownership to access-based services. Services that grant users access for a long period only improve sustainability if they extend product lifetimes. However, careless use of accessed products reduces product lifetimes. We investigate the problem–solution space of product care in access-based services. A user survey reveals significantly lower product care for accessed than owned washing machines. We then systematically develop solutions to stimulate product care in access-based services, resulting in ten strategies and 23 design solutions. Levers and barriers to promoting product care are uncovered through interviews with access-based service providers; the range of products impacts providers’ ability to implement product-specific care strategies, the service can be designed to deter or attract user groups, and providers’ control over the supply chain determines which product care strategies they can implement.

共享经济可持续性产品服务系统服务设计用户行为