The role of fintech startups and big banks in shaping trust expectations from blockchain use in mainstream financial markets
通过两个案例研究，分析了金融科技初创公司和大型银行如何调整区块链技术，进而影响主流金融市场对区块链使用的信任期望，为行业从业者提供创新导航。
Through two qualitative case studies we explore the role of a fintech and a big bank in shaping trust expectations of blockchain use in mainstream financial markets. Drawing on Zucker's theory of trust we explore adaptations to the original blockchain made by these actors, and show how such changes may impact trust expectations from blockchain use. Our analysis identifies a blockchain innovation trajectory involving the co-evolution between technological changes and trust expectations as it moves from supporting cryptocurrency exchanges to mainstream business settings. Furthermore, we show that fintech startups and established big banks align their strategies with the widespread generalization and acceptance of blockchain as a sector-wide information infrastructure and position themselves in co-dependent relationships within the emerging blockchain marketplace. Industry practitioners may gain insights on how to best navigate this innovation space.