Optimizing the Digital Transformation Capability for Enhancing Economic Sustainability of Entrepreneurial Venture: The Moderating Role of Entrepreneurial Orientation
基于312位创业者的调查数据，研究发现数字化转型能力通过提升环境和社会绩效来增强创业企业的经济可持续性，且创业导向在其中起调节作用。
Digital transformation relates to the deployment of digital technologies to improve business practices, culture, and customer experience to meet changing market needs. Digital transformation capabilities could also influence environmental and social performance of entrepreneurial ventures. Against this backdrop, the aim of this study is to investigate how digital transformation capability could impact environmental and social performance as well as economic sustainability of entrepreneurial ventures. This study examines if there are any moderating impacts of entrepreneurial orientation on the relationships between digital transformation capability and its consequences. Also, this study uses different control variables to determine the impact on economic sustainability of entrepreneurial ventures. With the support of resource-based view (RBV) and literature review, a research model has been developed conceptually which was later validated using CB-SEM (covariance based) technique with consideration of feedback of 312 entrepreneurs from different sectors and industries. The study found that there is a significant impact of digital transformation capability on environmental performance and social performance of entrepreneurial ventures which in turn influences the economic sustainability of the entrepreneurial venture. This study also highlighted that there is a significant moderating impact of entrepreneurial orientation on different performances of entrepreneurial ventures.