Gender-Ambiguous Voices and Social Disfluency
研究发现,人们对性别模糊(非二元)声音的语音助手反应负面,认为其描述的产品不如男声或女声描述的好,原因是这种声音引发社会不流畅感,但增加熟悉度可缓解。
Recently, gender-ambiguous (nonbinary) voices have been added to voice assistants to combat gender stereotypes and foster inclusion. However, if people react negatively to such voices, these laudable efforts may be counterproductive. In five preregistered studies ( N = 3,684 adult participants) we found that people do react negatively, rating products described by narrators with gender-ambiguous voices less favorably than when they are described by clearly male or female narrators. The voices create a feeling of unease, or social disfluency, that affects evaluations of the products being described. These effects are best explained by low familiarity with voices that sound ambiguous. Thus, initial negative reactions can be overcome with more exposure.