A Values-Complementarity Model of Social Movement Influence on Entrepreneurship
研究了社会运动（如占领华尔街）如何通过提升小规模、以人为本和社区导向的价值观，间接促进特定类型的创业活动，对理解社会运动与创业关系有启发。
Social movements have long held noteworthy effects on organizations and industries by deliberately seeking to alter firms’ actions to align with the movements’ values. In the present research, we examine the possibility of nondeliberative effects of social movements on entrepreneurial activities. We posit that social movements elevate values that enhance market conditions and encourage entrepreneurship in unexpected ways. We examine this values-complementarity process in the context of the 2011 Occupy Wall Street movement. Although the movement intended to delegitimize large corporations, we find evidence that it also had the complementary effect of increasing small-scale, people-centered, and community-oriented values. As such, this enhanced congruent forms of entrepreneurship. We find consistent effects of Occupy on startup growth across a range of industries. Moreover, using brewing as an illustrative setting, we identify distinctive emergent themes confirming the shift and alignment of microbreweries toward stronger community values after Occupy protests. We discuss implications for the social movement and organization literatures.