社交媒体上共同创造的旅游体验

Tourism experiences co-created on social media

Tourism Management · 2024
被引 34
ABS 4

中文导读

研究了智能手机和社交媒体如何改变旅游体验,游客通过在线分享、评论、标记等方式共同创造体验,这对旅游营销和地理研究有启示。

Abstract

The ubiquity of smartphones, wireless internet and social media have tremendously increased human connections all over the world. Facilitated by Information and Communication Technologies (ICTs), social media provides tourists new ways to access, receive, create and circulate travel related information (Neuhofer, 2016). It has also become a pivotal tool to connect people with each other and to interlink travel and people's social context in daily life (Munar, Gyimothy & Cai, 2013). Against this background, tourism scholars posit that the increasing involvement of digital technologies into travel have reconstructed tourism experiences by offering innovative forms, such as online sharing, commenting, tagging, rating, liking, and so on (Sigala, 2016). Traditional understanding of tourism experiences which are produced and consumed in a specific time and geographical location by different groups of people, should be renovated and reconfigured, with regard to its temporal, spatial and social parameters.

旅游社交媒体营销经济地理计算机科学