Welfare Analysis of Regulations on Media Platform Advertising
构建了一个供需结构模型，分析电视广告监管的福利效应，发现自由市场均衡下内容更多样化，尤其是教育类内容增加，儿童和青少年观看更多教育节目，消费者总福利高于现行广告限制下的水平。
Abstract This paper estimates the welfare effects of TV advertising regulation. I develop a structural model of demand and supply in which both the broadcast content and the amount of advertising are endogenously determined. My results suggest that more varied content, and, in particular, more educational content, can be offered in a laissez-faire equilibrium. Children and teenagers would watch more educational content as more of this type of programming becomes available. Total consumer welfare is higher in a laissez-faire equilibrium than that under the current advertising restrictions.