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内生偏差下的报童竞争

Newsvendor Competition with Endogenous Biases

Production and Operations Management · 2024
被引 12
人大 AFT50UTD24ABS 4

中文导读

研究竞争环境下报童决策偏差的内生选择,发现当偏差可被企业自主选择时,所有企业利润均低于理性决策情形,而行业层面的去偏差化能带来共赢。

Abstract

Extensive studies have revealed that newsvendor decisions by human decision-makers are often biased by cognitive limitations, and, therefore, fail to achieve optimal profits prescribed by normative models. These biases are typically considered as liabilities in individual inventory decision-making, and much research has focused on developing methods to debias the decision-maker—for example, by providing decision support tools. However, in competitive settings biases can provide a competitive advantage, such that a biased newsvendor may earn a higher profit than an unbiased one. This raises the question of whether and when firms should debias their decision-makers. In this paper, we analyze decision biases that are endogenous rather than exogenous in competing newsvendor games. Specifically, we develop a two-stage game-theoretic model in which competing firms first select their decision-makers typefied by their bias levels, and then engage in a classic inventory competition game. Our analysis confirms the positive effect of the decision-maker’s bias on a firm’s economic outcome. However, this effect only appears in competitions in which decision biases are exogenously given. When biases are endogenously selected, firms are always (weakly) worse off than if they all had rational decision-makers. Our results suggest that debiasing at the industry level (e.g., adopting advanced inventory planning software) could benefit all players; however, individual firms do not have the incentive to do so in the absence of coordination mechanisms.

报童模型库存管理竞争策略行为经济学