Public debate on bovine tuberculosis eradication: Topics and metaphors in the trans-Pyrenees region (Spain and France) 2018–2020
分析了西班牙和法国关于牛结核病根除的公开材料中的主题和隐喻，发现疾病检测与控制是主导议题，常使用战争隐喻，建议减少对抗性语言并让农民更多参与管理。
The management of bovine tuberculosis (bTB) is a controversial issue due to the different positions of stakeholders regarding diagnosis and treatment. Considering how they conceptualize bTB might influence the acceptability of eradication programmes, we analyse communication materials published by a range of sources in Spain and France, two countries dealing with this disease. We use content and discourse analyses to investigate topics associated with bTB and to detect metaphorical frames used for talking about it. We identify disease detection and control as a dominant issue bolstered by metaphors of battle and war and by images of farmers having to obey other stakeholders' orders. We argue instead in favour of a less warlike perspective in institutional and scientific communication, which also gives farmers more visibility in bTB management.