绿色品牌认同与B2B渠道合作伙伴的战术性绿色营销导向：品牌治理的调节效应
Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
Industrial Marketing Management · 2024
被引 36 · 同刊同年前 7%
ABS 3
- Shilpi Jain
- Sriparna Basu
- Yogesh K. Dwivedi 通讯
绿色营销B2B营销品牌治理渠道管理