科学决策、项目选择与长期结果

Scientific decision-making, project selection and longer-term outcomes

RESEARCH POLICY · 2024
被引 19
人大 AFT50ABS 4*

中文导读

基于382名创业者的两项随机对照试验,研究科学决策训练对项目选择的影响,发现科学创业者能更准确识别项目价值并更快下调预期,长期来看他们产生更多新想法且项目更可能成功创办企业。

Abstract

Analyzing data from two randomized controlled trials (RCTs) involving 382 entrepreneurs, this study explores the implications of training a group of entrepreneurs in a scientific approach to decision-making on their project selection. It provides evidence that the documented increased likelihood of project termination by ‘scientific’ entrepreneurs is associated with higher accuracy in recognizing project value. Unlike the control group, they are quicker in adjusting their expectations on project value downward before making the termination decision. This study also fills an important gap in prior research by exploring the longer-term implications (up to five years after the training began) of a scientific approach. It shows that, over the longer term, the initial discrepancy in termination rates between treated and control entrepreneurs levels out, with the control group eventually exhibiting a higher rate of project termination. Scientific entrepreneurs generate a higher number of new ideas, and a higher proportion of their projects culminate in the launch of a venture. Overall, these findings support the notion that scientific entrepreneurs are not excessively critical in their project assessments; rather, by terminating lower-potential projects earlier, they can free up resources for redeployment elsewhere.

创业决策科学项目管理随机对照试验