Evaluating the Credibility of Entrepreneurs’ Impact Promises in Early-Stage Impact Investing
通过民族志研究，揭示了早期影响力投资者如何从影响力指标、过往记录、管理和前景四个方面评估创业者承诺的可信度，并构建了相关框架。
This article investigates ethnographically how early-stage impact investors evaluate the credibility of the impact promises made by social entrepreneurs. Uncovering how investors carry out this task beyond observable characteristics and self-reported prosocial intentions, I propose that their evaluation of impact promises centers on four interrelated aspects of the entrepreneurs’ behavior: impact metrics, impact track record, impact management, and impact prospects. I articulate these aspects into a framework explaining how credible beliefs about entrepreneurs’ impact promises emerge among investors and embolden their investment decisions.