Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)
类比元宇宙与拉斯维加斯天堂镇的发展，从城市规划视角为元宇宙建设提供协调利益相关者、建立技术标准和社会共识的实践启示。
Metaverse architects face challenges akin to urban planners developing a new city: multiple stakeholders must coordinate on technical standards for interoperability and establish social consensus around specific choices. The article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment delivered by eclectic interconnected resorts. It integrates this case study of the Las Vegas Strip with theories of technology management to derive practical insights for building the metaverse: focusing social momentum around a new destination and governing cooperation among de facto competitors.