聚光灯应该打在谁身上？名人代言人类型与目的地个性的交互效应

Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality

• Yan Zhou
• Yong-Quan Li
• Wen-Qi Ruan 通讯
• Shu-Ning Zhang
• Ting-Ting Yang