驾驭范式转变：广告与营销从业者对大数据和人工智能的技术与用户接受度

Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners

• Pooja Iyer · 科罗拉多大学博尔德分校 通讯
• Laura F. Bright · 得克萨斯大学奥斯汀分校