Conversations on Society and Culture
以“过去与现在”的视角回顾《消费者研究杂志》中的社会文化议题，通过与知名学者对话，梳理理论发展、现有认知及未来关注重点，旨在推动未来消费者研究。
Abstract This article takes a “then and now” perspective on social and cultural issues in the Journal of Consumer Research. The author had conversations with preeminent scholars who reflected on theoretical developments over time, what we know, and what we should be most concerned with now and in the future. This article can be used as a call to action for future consumer research dealing with society and culture.