Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research
反思了《消费者研究杂志》中消费者相关新兴议题的研究，并展望了未来可能吸引研究者注意的新议题，如人工智能、气候变化和可持续性，同时为如何研究这些重要新兴议题提供了指导。
Abstract This article reflects on the study of consumer-related emerging topics in the Journal of Consumer Research (JCR) and looks ahead to consider what the next generation of emergent issues might be that capture consumer researchers’ attention and interest. Drawing on conversations with eminent scholars who have made major contributions to JCR by introducing emerging topics to our literature, the author (i) provides a commentary of past approaches to researching novel emerging topics, (ii) suggests some domains from which new emerging topics for consumer research can be sourced, such as new digital technologies (e.g., artificial intelligence) and major societal challenges (e.g., climate change, sustainability, and health), and (iii) offers guidance on how to approach research on important emerging topics.