Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions
梳理了消费者信息处理和行为决策两大范式的演变，结合顶尖学者访谈，总结理论、发现与方法创新，并探讨其在广告、品牌和零售中的应用及未来研究空白。
Abstract This article chronicles the evolution of the two main paradigms within the Journal of Consumer Research: consumer information processing and behavioral decision-making. The work synthesizes interviews with preeminent scholars who have shaped these paradigms, featuring theoretical developments, key findings, and methodological innovations. This article also connects these perspectives to practical applications in advertising, branding, and retailing and identifies knowledge gaps to be addressed in future consumer research.