Attention-Seeking Strategies: An Investigation of Sexual Assault Organizations’ Communication Tactics on Twitter
研究了加拿大性侵犯组织在推特上吸引关注的策略，发现新冠疫情内容、网络规模、目标受众、直接服务、捐赠和视觉内容等因素与关注度显著相关，对理论和实践有指导意义。
This study examines the attention-seeking strategies of sexual assault organizations on Twitter in Canada, exploring the factors influencing the level of attention received. Drawing on the foundation work of Guo and Saxon’s four-factor explanatory model, the research extends and refines the model by incorporating new factors, including Covid-related content, network size, intended audience, direct services, donations, and visual content. The study’s methodology involved sampling 124 sexual assault and rape crisis centers in Canada, collecting Twitter data ( n = 320,836 Tweets up to April 2023), and employing ordinary least squares and fixed effect regression analysis. Results showed significant relationships between these factors and attention received, providing insights for both theoretical understanding and practical guidance.