Commentary: Company Innovativeness: A Radically New Perspective on an Old Concept
批评了关于创新性的常见误解，主张从内外两个视角理解它，强调客户感知的创新性受营销、创新文化、领导力和情感连接影响，对创新管理和未来研究有启示。
The article highlights misconceptions around the concept of innovativeness and argues for a broader understanding that encompasses both inward and outward-looking perspectives. It emphasizes the importance of perceived innovativeness as influenced by marketing, innovation culture, leadership, and emotional connection with customers. This customer-centric viewpoint not only offers a fresh lens through which to evaluate firm innovativeness but also underscores its significant implications for innovation management and future research directions.