Stakeholder engagement strategies for impactful corporate social innovation initiatives by multinational enterprises
研究了跨国公司如何通过利益相关者参与策略和动态能力的组合，管理不同利益相关者的期望，以实现有影响力的企业社会创新，基于32个减少不平等和增强可持续性的案例。
Research on corporate social innovations (CSI) acknowledges the tensions caused by different stakeholder expectations but is silent on the strategies multinational enterprises (MNEs) adopt to address these tensions. We advance a configurational perspective that recognizes the interdependencies between stakeholder engagement, dynamic capabilities and impactful CSIs. We develop a framework of stakeholder engagement strategies delineating how MNEs manage tradeoffs between conforming to internal stakeholder expectations through strategic intent and being inclusive by routinizing CSIs. The analysis draws on 32 cases of CSI aimed at reducing inequality and enhancing sustainability. These cases were initiated by MNEs headquartered in North America, Africa, Europe, the UK and Australia. We identify combinations of engagement strategies and dynamic capabilities linked to impactful CSI. Our findings highlight the multiple ways in which MNEs can manage different stakeholder preferences to achieve societal impact.