Seeking the high ground: Exploring advocacy groups' use of policy narratives in the legalization of same‐sex marriage in Taiwan
研究分析了2016至2019年台湾同性婚姻辩论中倡导团体在Facebook上的叙事策略，发现政策立场能预测“魔鬼-天使”转变，而冲突扩展与遏制策略受议题、政治事件和目标受众影响，并揭示了政策叙事学习现象和制度机制的作用。
Abstract Advocacy groups employ narrative strategies and framing techniques to enhance societal support. However, to date, it remains unclear how the dynamics of narrative strategy evolve over time and what factors contribute to these shifts. To fill this research gap, we use the Narrative Policy Framework to analyze the competing advocacy groups' Facebook pages in Taiwan's same‐sex marriage debate from 2016 to 2019. The findings reveal that policy positions offer greater predictive power for the devil–angel shift, yet the utilization of conflict expansion and containment strategies is tied to policy issues, political events, and their intended target audience. Our findings also demonstrate that the phenomenon of policy narrative learning occurs when convergence of potential policy outcome is achieved. Furthermore, this study highlights the role of institutional mechanisms in advocacy through venue shopping, underscoring the contextual nature of advocacy groups' narrative strategies. These findings contribute to a more comprehensive understanding of the utilization of narrative strategy in addressing a contentious social issue.