Doing all we can? Destination management organizations’ net-zero pledges and their decarbonization plans
研究提出九个宏观脱碳因素框架，分析目的地管理组织（DMO）的净零承诺和计划是否覆盖关键因素，发现多数DMO未充分利用有效策略，尤其忽视优化低排放群体营销组合和设定增长阈值。
Strong leadership by destination management organizations (DMOs) is urgently needed to foster significant emissions reductions at the macro-level. With an increasing number of DMOs pledging to the Tourism Declares initiative and the Glasgow Declaration, achieving net-zero becomes a responsibility. This study (1) proposes nine macro-level decarbonization factors as a framework for DMOs to strategize their climate actions, and (2) examines whether DMOs’ pledges and plans address critical decarbonization factors. It is found that most DMOs do not fully utilize all effective factors in their climate strategies. More than half of the DMOs focus on improving the energy intensity of tourism businesses and inspiring tourists toward green service, factors that, alone, are insufficient. We identify two key initiatives on which DMOs can have the most influence, yet they are rarely considered: optimizing the marketing mix for low-emission groups and setting a growth threshold. We conclude with recommendations on how they might improve their commitments for real progress toward the net-zero transition.