星巴克效应：当基于姓名的订单识别增加顾客的店铺偏好和服务满意度

The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction

• Sarah Lim 通讯
• Stijn M. J. van Osselaer
• Joseph K. Goodman
• Christoph Fuchs
• Martin Schreier