Josiah Wedgwood, business history, and our modes of enquiry
以18世纪企业家乔赛亚·韦奇伍德的书信为切入点，分析其使用的两种实地隐喻或启发法，探讨商业史中的两种探究模式，主张加强与人文主义历史探究的联系。
Taking its departure in the correspondence of eighteenth-century entrepreneur Josiah Wedgwood, focusing on his development and use of two field-based metaphors or heuristics, this article explores two modes of enquiry employed in business history and argues for the maintenance and strengthening of ties to humanistic modes of historical enquiry. In doing so, the essay identifies a loose genre of agenda-setting books and articles within business history, to which it seeks to add a modest proposal.