On the Profitability of Loyalty
研究了动态竞争环境下重复购买忠诚的特征，并讨论了由转换成本和正面品牌偏好驱动的不同类型忠诚的盈利性。
This paper characterizes repeat-purchase loyalty in a dynamic competitive environment and discusses the profitability of different types of loyalty driven by switching costs and positive brand preferences.