点击是太多还是不够?考察垂直视觉视角如何以及何时影响消费者的点击意愿
Is it too much or not enough to click? Examining how and when the vertical visual perspective affects consumers' click-through intention
International Journal of Hospitality Management · 2024
被引 4
ABS 3
- Wu Heng
- Wenjun He 通讯
- LI Xiao-dan
- Hui Ye
消费者行为广告营销视觉感知电子商务